Mar 24, 2018 · Although P&G's motivation was the fact that so much of their Facebook advertising was 'read' by bots and that the 40% of 'impressions' that weren't bots suffered from "banner blindness" (additional concern: placement/brand protection issues); had FB been able to counter with psychographic data to make their case, the world's largest advertiser ...
22 Assume a restaurant is trying to market its new business. • Using a differentiated marketing strategy, the restaurant can appeal to the college crowd by marketing cheap specials on food and drinks, the family